AI TV
Amazon’s new AI recaps hint at where TV is headed next.

Prime Video quietly rolled out something unusual this month.
AI-generated recap videos for its biggest series.
Full plot summaries, delivered in a clean, narrator-friendly format.
It’s the kind of feature that feels tiny in the moment, until you realize it’s the start of a much bigger shift in how we watch and understand stories.
Streaming has always been about convenience.
But this is the first time a major platform is using generative AI to interpret the shows themselves.
And that raises a deeper question.
When algorithms start summarizing culture for us, what else will we outsource?
The pain point
Modern TV is a commitment problem.
Franchises sprawl across seasons; storylines go dormant for years.
Amazon’s internal data reportedly shows how often viewers pause to catch up before diving into a new episode.
In that world, a quick, accurate recap is a retention tool.
So, now, attention is the new scarce resource, and platforms are fighting for every minute.
What Amazon built
Prime Video now offers AI-crafted recaps for shows like The Summer I Turned Pretty and The Boys.
The system pulls from episode scripts, metadata, and editorial review to produce a smooth, minute-long briefing.
No hallucinated plot twists, and spoilers beyond your watch history.
It’s essentially a personalized previously on, scaled to millions.
The strategic play
This isn’t about convenience alone.
Recaps strengthen binge loops, reduce friction, and make long-running IP easier to re-enter.
Expect other platforms to follow, layering personalization on top.
Tone, detail level, even character-centric summaries.
Reflection
There’s something fascinating about handing the interpretation of art to a machine.
Not threatening, just telling.
It suggests that in the age of infinite content, the bottleneck isn’t creation anymore; it’s comprehension.
Soon, the story won’t just be what we watch but what we ask the machine to remember for us.
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