The Importance of Human Touch in Content Creation

Writing with AI: Most businesses are using AI for content creation.

This shift represents a logical evolution. AI proves more effective, productive, and cost-efficient than traditional methods.

I mean people.

But if you’re like me, who is researching and using different AI tools, you can spot AI-generated content immediately.

The reason is simple… AI is using phrases that feel impersonal and generic.

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Overused ChatGPT Phrases

I agree that tools like ChatGPT have revolutionized content creation.

They bring efficiency and insight, however they often fall into the trap of repetitive and clichéd language.

And this makes the content sound robotic and impersonal, failing to engage your audience.

Some of the most overused words and phrases in AI-generated content include:

• In today’s world

• Digital age

• Digital landscape

• Ever evolving

• Cutting-edge

• Harness the power

• Game-changer

• Innovative solutions

• Leverage

• Maximize

• Empower

• Transformative

• Dynamic

• Revolutionary

• Seamless

• Tailored solutions

• Unprecedented

• Holistic approach

• Next-gen

• Scalable

• Proactive

• Synergy

• Dive into…

• It’s important to note…

• Important to consider…

• Based on the information provided…

• Remember that…

• Navigating the [landscape]/[complexities of]

• Delving into the intricacies of...

• A testament to…

Why You Need To Avoid These Phrases?

There is one piece of advice I always give people who want to start creating content.

Don't write for people; write for one specific person.

Imagine one person, communicate with them through your content, and solve their problem together.

This is what AI cannot do.

It cannot be personal.

So, when using AI to create content, avoid impersonal phrases.

Because…

• Lack of specificity: Phrases like "cutting-edge" and "innovative solutions" are vague and don't have specific value or unique aspects of your offerings. Instead, use concrete details that directly address your audience's needs.

• No direct impact: When everyone uses the same buzzwords, they lose their impact. Stand out by choosing language that is fresh and specific to your topic.

• Personalized content: Authentic, personalized content resonates more with readers. It shows that there’s a real person behind the words, which builds trust and engagement.

Use AI But Avoid Sounding Like AI

Using AI for content creation is a step forward. Many of us are already doing it, and more will adopt this practice in the future.

But if you want to do it, you should add the human touch.

This can be done by using some tricks…

• Use personal experiences and stories: Add anecdotes and real-life examples into your content. This not only makes your writing more relatable but also more memorable.

• Be specific: Instead of using fancy words, describe what makes your solution innovative. Explain the specific features and benefits that set it apart.

• Play with your text: Any language is beautiful and rich in words. So, use various vocabulary, and be creative. This prevents your content from sounding repetitive and keeps readers engaged.

• Focus on the one person: Use language specific to your niche and the person you're writing for. This shows that you understand and care about their unique situation.

• Add your own personality: When writing, adding a personality is the best way to stand out. Whether it’s a touch of humor, a unique perspective, or a conversational tone, personality makes your content more engaging.

Tips for Humanizing Your Content

Now, let's talk about some practical tips that can help you humanize your content.

• Write as you speak: Have a conversation with your reader. This can help you write in a more natural, engaging style.

• Edit: AI can write fast. But the content is boring and hard to read. So, after drafting your content, review it for any overused phrases or jargon. Replace them with more specific, vivid language. And add a flow to the content.

• Get feedback: Share your content with some people and ask for their honest feedback. They can help you identify areas that sound too robotic or impersonal.

While AI tools can help you with content creation, over-reliance on them can harm your content and your brand.

Instead, use AI as a tool to help supplement your content efforts. Focus on creating high-quality, original content that provides real value to your audience.

And have a nice day,

Miroslav from The Zilahut