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Know What Your Audience Really Wants With This Prompt

Stop guessing, start creating content your audience loves

Author

Miroslav Novohradsky
February 08, 2025

In partnership with

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Are you tired of creating content and hoping something sticks?

You are not alone. We all want to read our audience's minds like we're auditioning for a psychic hotline.

But you don’t need a crystal ball to figure out what they want.

With a little market research, you’ll know exactly how to create content that hits the sweet spot and keeps your audience coming back for more.

Let me show you a prompt that can help you get your content doing the heavy lifting (while you sit back and take the credit).

The Prompt For Audience Research

To show you the power of this prompt, I will use ChatGPT, Claude, and DeepSeek chatbots.

The Prompt

I want you to act as a market research expert.

Help me identify the:

1. Needs

2. Challenges

3. Content preferences of my ideal client

My target audience is (your niche) who are trying (what they want to learn). Provide me with a list of common questions they have, and the most common pain points they have. Provide me with specific content ideas I can use, and suggestions for how to find out more about their online behavior.

I have also customized the prompt for content creators trying to use AI tools to improve their workflow.

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ChatGPT Result

To effectively address the needs, challenges, and content preferences of content creators leveraging AI tools, we need to dissect the motivations and friction points within their workflows. Content creators are a broad group, encompassing writers, video producers, graphic designers, podcasters, and social media influencers. The common thread is their drive for efficiency, creativity, and engagement, while maintaining authenticity in their work.

1. Needs of Content Creators Using AI Tools

  • Efficiency & Automation: Automate repetitive tasks like editing, scheduling, and transcriptions to save time.

  • Creative Enhancement: Generate ideas, outlines, and drafts that serve as a foundation for content.

  • Personalization & Customization: AI tools that adapt to individual voice, style, and audience preferences.

  • Monetization Support: Tools that optimize content for SEO, engagement, and ultimately revenue generation.

  • Learning & Skill Development: Tutorials and guidance on using AI tools effectively, without a steep learning curve.

2. Challenges Faced by Content Creators

  • Quality vs. Authenticity: Balancing AI-generated efficiency with maintaining personal, authentic voice.

  • Learning Curve: Understanding complex AI tools and integrating them smoothly into existing workflows.

  • Overwhelm from Options: Too many AI tools with overlapping features create decision fatigue.

  • Trust & Reliability: Concerns about AI producing inaccurate, biased, or generic content.

  • Cost Concerns: High subscription costs for premium AI tools without clear ROI.

  • Ethical Concerns: Worries about originality, plagiarism, and the impact on creative ownership.

3. Content Preferences of This Audience

  • Tutorials & How-Tos: Step-by-step guides that are practical and immediately actionable.

  • Tool Comparisons & Reviews: Honest breakdowns of AI tools, highlighting pros, cons, and specific use-cases.

  • Case Studies & Success Stories: Real-world examples of creators successfully integrating AI.

  • Templates & Checklists: Ready-to-use resources for content planning, scripting, and publishing.

  • Trend Analyses: Updates on the latest AI advancements relevant to content creation.

  • Behind-the-Scenes Content: Transparent content about the creator’s own experience with AI tools.

Common Questions from Content Creators

  1. Which AI tools are best for [specific task: writing, video editing, social media scheduling]?

  2. How can I make AI-generated content sound more authentic?

  3. What are the risks of relying on AI for content creation?

  4. How do I integrate AI tools into my existing workflow without losing creativity?

  5. Can AI help me improve my SEO rankings or social media engagement?

  6. What’s the best way to use AI for idea generation without sounding repetitive?

  7. Are there affordable AI tools for creators just starting out?

  8. How do I avoid copyright issues with AI-generated content?

  9. What are the best practices for prompting AI tools for better results?

  10. How do I ensure my AI-assisted content still connects with my audience?

Common Pain Points

  • Overwhelmed by Too Many Tools: Difficulty choosing the right tool for their specific niche.

  • Struggling with AI Limitations: Frustration when AI-generated content lacks nuance or context.

  • Fear of Losing Personal Voice: Concern that AI will dilute their unique style.

  • Time Spent Learning vs. Creating: Feeling like they’re spending more time learning tools than producing content.

  • Subscription Fatigue: Juggling multiple subscriptions for various AI tools.

  • Algorithm Dependency: Anxiety about platforms (like YouTube or Instagram) prioritizing certain types of content, forcing them to adapt.

Specific Content Ideas You Can Use

  1. “Top 5 AI Tools Every [Niche] Creator Should Know in 2024”

    • Break it down by niche (writers, YouTubers, podcasters, etc.)

  2. “How I Automated My Content Workflow with AI and Saved 10 Hours a Week”

    • Personal case study or a fictionalized version based on research.

  3. “AI Prompt Engineering 101: Get the Best Out of ChatGPT and Other Tools”

    • Focus on optimizing inputs to improve AI output.

  4. “From Idea to Viral Post: Using AI to Supercharge Your Social Media Strategy”

    • Step-by-step guide on idea generation, post creation, and scheduling.

  5. “Avoid These 5 Common Mistakes When Using AI for Content Creation”

    • Tackle typical errors like over-reliance on AI, lack of proofreading, etc.

  6. “Is AI the Death of Authenticity? Here’s How to Keep Your Voice Intact”

    • A mix of thought leadership and practical advice.

  7. “AI Tools on a Budget: Best Free or Low-Cost Options for Creators”

    • Address the cost concerns directly with affordable recommendations.

  8. “The Future of AI in Content Creation: What You Need to Know”

    • Trend piece that establishes you as a forward-thinking expert.

How to Find Out More About Their Online Behavior

  1. Social Media Monitoring:

    • Reddit: Subreddits like r/ContentCreation, r/AItools, r/Entrepreneur, r/VideoEditing, and r/Copywriting often have threads discussing AI tools.

    • Twitter/X: Follow hashtags like #AICreator, #ContentCreation, #AItools.

    • YouTube Comments: Look for AI tool reviews/tutorials and see what questions people are asking.

  2. Join Creator Communities:

    • Facebook Groups and Discord Servers focused on content creation, marketing, and AI.

    • Engage in Slack Communities like Online Geniuses or Superpath for content marketers.

  3. Use Tools for Insights:

    • AnswerThePublic: Shows what questions people ask about AI tools.

    • Google Trends: Identify trending searches related to AI and content creation.

    • BuzzSumo: Analyze what AI-related content is getting the most traction online.

  4. Conduct Direct Surveys:

    • Poll your existing audience if you have one, or use platforms like SurveyMonkey or Typeform to gather feedback from target groups.

    • Incentivize feedback with free resources or shout-outs.

  5. Competitor Analysis:

    • Check what successful creators in your niche are doing. Look at their content engagement to see what resonates.

    • Analyze Quora or StackExchange threads where people discuss AI in content workflows.

Claude Result

AI prompt for market research

Let me help you analyze content creators who want to leverage AI tools. I'll break this down systematically:

NEEDS ANALYSIS: Content creators using AI tools typically need:

  • Ways to maintain creative authenticity while using AI

  • Methods to speed up content production without sacrificing quality

  • Understanding of which AI tools are worth investing in

  • Workflows that seamlessly integrate AI with their existing process

  • Confidence that their AI-generated content won't face legal/ethical issues

CHALLENGES: The main pain points include:

  • Overwhelm from the rapidly changing AI landscape

  • Concerns about AI detection and platform policies

  • Difficulty finding the right balance between AI assistance and original creation

  • Budget constraints with multiple AI tool subscriptions

  • Time investment needed to learn new AI tools

  • Fear of AI replacing their role or devaluing their work

COMMON QUESTIONS:

  1. "How do I use AI without losing my unique voice?"

  2. "Which AI tools are worth paying for vs. free alternatives?"

  3. "How can I be sure my AI-generated content is original?"

  4. "What parts of my workflow should I automate vs. keep manual?"

  5. "How do I stay compliant with platform policies when using AI?"

  6. "How can I use AI for ideation without becoming dependent on it?"

CONTENT IDEAS:

  1. How-to Content:

  • Step-by-step guides for integrating specific AI tools into content workflows

  • Tutorials on customizing AI outputs to match personal brand voice

  • Comparisons of different AI tools for specific content types

  1. Strategic Content:

  • Case studies of successful creators using AI tools

  • ROI analysis of popular AI tools for different content types

  • Workflows that combine multiple AI tools effectively

  1. Problem-solving Content:

  • Troubleshooting guides for common AI tool issues

  • Tips for maintaining creativity while using AI

  • Solutions for detecting and fixing AI-generated content issues

RESEARCH METHODS:

  1. Direct Engagement:

  • Create surveys in relevant Facebook groups and Reddit communities

  • Host Twitter/LinkedIn polls about specific AI tool challenges

  • Interview successful content creators about their AI usage

  1. Digital Behavior Analysis:

  • Monitor relevant subreddits (r/ContentCreators, r/AItools, etc.)

  • Track discussions in AI tool Discord servers

  • Analyze comments on YouTube videos about AI tools

  • Follow relevant hashtags (#AIcontent, #ContentCreation, #AItools)

  1. Competitive Research:

  • Study successful AI tool courses and their marketing

  • Analyze popular AI tool review videos

  • Monitor trending topics in AI newsletters

  1. Data Collection:

  • Use tools like AnswerThePublic to find common questions

  • Analyze Google Search Console data for AI-related queries

  • Study YouTube Analytics for AI content performance

To gather more specific insights, I recommend:

  1. Creating a simple landing page with a lead magnet (like "10 AI Prompts for Content Creators") to collect email addresses and survey responses

  2. Setting up Google Alerts for key terms related to AI content creation

  3. Participating in AI tool communities to observe real-time discussions

  4. Using social listening tools to track mentions of specific AI tools

DeepSeek Result

As a market research expert, I’ll help you identify the needs, challenges, and content preferences of your target audience—content creators using AI tools to improve their workflow. I’ll also provide you with common questions, pain points, content ideas, and strategies to learn more about their online behavior.

1. Needs of Your Ideal Client

Content creators using AI tools are typically looking for:

  • Efficiency: Tools that save time and streamline their workflow.

  • Quality: AI solutions that enhance the quality of their content (e.g., better writing, visuals, or editing).

  • Ease of Use: Intuitive tools that don’t require extensive technical knowledge.

  • Cost-Effectiveness: Affordable or scalable pricing models.

  • Creativity Boost: AI tools that help them generate fresh ideas or overcome creative blocks.

  • Learning Resources: Tutorials, guides, and best practices to maximize the use of AI tools.

  • Community: Access to like-minded creators for collaboration and support.

2. Challenges They Face

Here are the most common pain points your audience likely experiences:

  • Overwhelm: Too many AI tools available, making it hard to choose the right one.

  • Learning Curve: Difficulty understanding how to integrate AI tools into their existing workflow.

  • Output Quality: Concerns about AI-generated content being generic or lacking a personal touch.

  • Time Investment: Spending too much time learning or troubleshooting AI tools.

  • Cost: Worries about the ROI of investing in AI tools.

  • Ethical Concerns: Uncertainty about plagiarism, copyright, or over-reliance on AI.

  • Tool Limitations: Frustration with tools that don’t fully meet their needs or require constant updates.

3. Content Preferences

Your audience likely prefers content that is:

  • Actionable: Step-by-step guides, tutorials, and how-tos.

  • Visual: Videos, infographics, and screenshots demonstrating tools in action.

  • Relatable: Case studies, testimonials, and real-life examples from other creators.

  • Concise: Quick tips, cheat sheets, and short-form content (e.g., TikTok, Instagram Reels).

  • Interactive: Live demos, webinars, or Q&A sessions.

  • Educational: Deep dives into AI trends, tool comparisons, and industry insights.

Common Questions Your Audience Has

Here are some questions your ideal clients are likely asking:

  1. What are the best AI tools for [specific type of content, e.g., video editing, blog writing, social media]?

  2. How do I integrate AI tools into my existing workflow without disrupting it?

  3. How can I ensure my AI-generated content still feels authentic and unique?

  4. Are there free or affordable AI tools that actually work well?

  5. How do I avoid plagiarism or copyright issues with AI-generated content?

  6. What are the latest AI trends I should be aware of as a content creator?

  7. How do I measure the ROI of using AI tools in my workflow?

  8. Can AI tools help me come up with creative ideas or overcome writer’s block?

  9. How do I stay updated on new AI tools and features?

  10. What are the ethical implications of using AI in content creation?

Content Ideas

Here are specific content ideas tailored to your audience:

  1. Tool Comparisons: “Top 5 AI Tools for Video Editors in 2024.”

  2. Tutorials: “How to Use ChatGPT to Write Engaging Blog Posts.”

  3. Case Studies: “How [Famous Creator] Uses AI to 10x Their Content Output.”

  4. Cheat Sheets: “Quick Guide to AI Tools for Social Media Creators.”

  5. Trend Reports: “AI Trends Every Content Creator Should Know in 2024.”

  6. Ethics Discussions: “How to Use AI Responsibly as a Content Creator.”

  7. Workflow Tips: “5 Ways to Integrate AI Tools into Your Daily Workflow.”

  8. Productivity Hacks: “Save 10 Hours a Week with These AI Tools.”

  9. Live Demos: “Watch Me Create a YouTube Video Using Only AI Tools.”

  10. Community Spotlights: “How Creators Are Using AI to Grow Their Audience.”

How to Learn More About Their Online Behavior

To better understand your audience’s online behavior, try these strategies:

  1. Social Media Listening: Monitor hashtags like #AIContentCreation, #ContentCreators, and #AITools on platforms like Twitter, Instagram, and LinkedIn.

  2. Surveys and Polls: Ask your audience directly about their challenges and preferences using tools like Google Forms or Instagram Stories polls.

  3. Online Communities: Join forums like Reddit (e.g., r/ContentCreation, r/AITools) or Facebook groups for content creators.

  4. Competitor Analysis: Study what your competitors are posting and how their audience engages with their content.

  5. Analytics Tools: Use tools like Google Analytics, BuzzSumo, or SEMrush to analyze what content performs best in your niche.

  6. Engage in Conversations: Comment on posts, reply to tweets, and participate in discussions to understand what your audience is talking about.

  7. Webinar Feedback: Host webinars or live sessions and ask participants for feedback on their biggest challenges.

  8. Keyword Research: Use tools like Ahrefs or Ubersuggest to find out what questions your audience is searching for online.

So, what do you think? Which chatbot has better results?

Thanks for reading!

All the best,

Miroslav from The Zilahut

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