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One Prompt to Find the Hidden Complaints Driving Your Niche
This prompt will pull out the complaints your audience keeps in their head but never online.
Miroslav Novohradsky
August 02, 2025
Your audience is lying to you. Not with words, by what they don’t say.
The most powerful content you’ll ever create doesn’t come from comments, polls, or likes.
It comes from the complaints whispered in DMs, vented to friends, or muttered under someone’s breath in traffic.
If you can uncover those hidden frustrations, your content stops being “just another post.”
It becomes the thing they feel in their gut, and share without thinking.
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Why Use This Prompt?
Let’s pause for a second.
Why should you care about private complaints at all?
Because surface-level content is a trap. It feels safe, but safe content is forgettable.
Your reader doesn’t wake up thinking about your tips, tricks, or frameworks. They wake up thinking about that tiny frustration they’d be embarrassed to tweet about.
The designer who secretly resents their “dream clients.”
The parent who regrets buying the course that “changed nothing.”
The founder tired of pretending growth hacks work when they’re barely paying rent.
Addressing those private pain points does three things instantly:
Builds instant trust. When you articulate the thoughts they never say aloud, they think, “This person gets me.”
Cuts through content fatigue. Everyone is giving safe advice. Only you are talking about the secret frustration.
Positions you as a guide, not a lecturer. Because instead of preaching, you’re empathizing.
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The Prompt (Copy & Paste)
Here’s your ready-to-use prompt for any AI tool or brainstorming session:
Step into the daily life of my target audience: [describe in 1–2 sentences]. Identify 10 raw, unspoken complaints they keep to themselves, thoughts they would never post online because they’re embarrassing, socially risky, or brutally honest.
For each complaint, include:
The exact thought in their head (use their voice, not formal language)
Why they’re afraid to say it out loud
A potential content angle that would make them stop scrolling because it speaks directly to that pain
Finally, highlight which single complaint, if addressed, would make my content or business feel dangerously different from everyone else.
Use it as-is. Or tweak the last line to focus on content ideas, product ideas, or marketing campaigns.
Best Use Cases
So when should you use this prompt?
When you’re stuck for content ideas. If you’re tired of repeating generic tips, this will give you content with teeth.
When you want to differentiate your brand. Nothing sets you apart faster than talking about the thing everyone else avoids.
When engagement has plateaued. Posts that touch unspoken frustrations often explode because people finally feel seen.
When creating products or services. Complaints point directly to problems worth solving and paying for.
Remember: Your audience’s most valuable insights don’t live in their comments section. They live in their whispers.
Tips for Better Results
Before you hit “generate,” a few tricks will make your results sharper:
Define your audience clearly. “Entrepreneurs” is too vague. Try “freelance designers under 30 who want to quit client work.”
Ask for “brutal honesty.” Include phrases like taboo, embarrassing, cancel-worthy, to surface the real pain points.
Don’t chase volume. One sharp, true complaint can inspire an entire month of content.
Follow the thread. Once you get a list of complaints, ask AI or yourself:
“What’s the root cause here?”
“What story would make this relatable?”
“What solution would surprise them?”
Turn complaints into conversation. Don’t just publish advice. Tell a story that shows you understand the frustration, then close the loop with a solution or insight.
Why This Works
Let’s close the loop we opened at the start.
Why do hidden complaints create unstoppable content?
Because humans are wired to pay attention to what feels secret and true. When someone says out loud the thing you’ve only whispered in your head, you lean in.
Content that leans into unspoken frustrations… doesn’t just get clicks. It builds connection.
And connection is what turns strangers into subscribers, and subscribers into buyers.
Start digging for the complaints nobody posts. Your next breakthrough might be hiding in the frustration your audience is too shy to admit.
Thanks for reading!
Best,
Miroslav from The Zilahut
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