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Prompts Are the New IP And Here’s How to Build Yours
Most people waste prompts. Here’s how to turn them into lasting assets.
Miroslav Novohradsky
August 23, 2025
If you’re still typing random prompts into ChatGPT, you’re playing the game on hard mode.
The top 1% of users don’t work that way.
They don’t retype.
They don’t restart.
They build system prompts and those prompts do the heavy lifting again and again.
And anyone can learn this. You don’t need to be a “prompt engineer.” You just need to know one simple method.
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The Difference Between Master Prompts and System Prompts
Most people start with what’s called a master prompt.
That’s where you feed ChatGPT a bunch of details about yourself (your role, your company, your values, even your quirks), so it understands who you are.
Think of it like filling out a long intake form with a travel agent so they know if you prefer window seats, early flights, or aisle access.
But context alone doesn’t make the AI brilliant.
Knowing who you are isn’t enough.
That’s where the system prompt comes in.
A master prompt tells AI who you are.
A system prompt tells AI how to behave.
It defines the exact rules of engagement.
It tells ChatGPT the tone you want, the formatting you like, the pacing, the level of depth, and what not to do.
It’s like upgrading from “This is me” to “This is how I expect you to work with me.”
Without system prompts, you’ll always feel like you’re rewriting, correcting, and pushing the AI uphill. With them, you lock in performance.
How to Actually Build a System Prompt
You don’t even have to write it yourself.
The trick is to work backwards from the perfect output.
Ask ChatGPT for something…. an email, a Facebook ad, a landing page draft.
Refine it. Push. Edit. Re-prompt. Do this back-and-forth until it’s exactly the way you want.
Then say: “Write the system prompt that would have generated this output from the start.”
That’s the power.
Suddenly, the AI hands you a ready-made blueprint: a detailed set of rules that will produce the same kind of output every time.
And now? That’s your intellectual property. That’s the asset you can use again and again.
Why This Beats One-Off Prompting
Think about how much time you’ve wasted rewriting prompts:
“Make it friendlier.”
“Add bullet points.”
“Less fluff, more data.”
It’s like trying to sculpt clay that keeps snapping back into the wrong shape.
With a system prompt, you don’t start from scratch every time.
You start from the final form.
That’s leverage.
Dan Koe would call this the digital version of building an asset instead of repeating manual labor. Justin Welsh would remind you that your real freedom comes from systems that work without constant proving and grinding.
The system prompt is that leverage.
From Drafts to Repeatable Brilliance
A friend of mine wanted ChatGPT to write newsletters in his exact voice: sharp, funny, no AI-sounding filler. At first, every draft came back too stiff.
So he tweaked. Line by line. Article by article. Hours went into it.
Then he pulled the move: “Now, write me the system prompt that would have generated this exact article.”
The AI produced a set of rules: tone, pacing, sentence length, formatting preferences, even what words to avoid. That single prompt now lives inside his account.
Every article starts at 90% done. His edits are polish, not rewrites.
That’s the difference between amateur prompting and professional prompting.
Ready to Try It Yourself?
Here’s a turnkey Copy & Paste prompt you can use today.
Drop it into ChatGPT, and it will walk you through building system prompts from any task you refine.
You are my System Prompt Architect.
Your job is to help me transform any rough output into a reusable system prompt that will generate high-quality results every time.
Here’s the process you will follow with me:
1. I give you a task (for example: write a sales email, draft a blog post, create a social media ad).
2. You produce an initial draft.
3. I will refine it with feedback until the output matches my exact standards for tone, structure, and style.
4. Once the output is final, you will:
- Analyze the text for style choices (tone, pacing, sentence length, formatting, point of view).
- Identify what not to include (phrases, structures, or filler I dislike).
- Capture the hidden rules behind the draft (who it is for, why it matters, what level of detail is required).
- Write a detailed system prompt that would have generated the final version from the beginning.
Important requirements for the system prompt you deliver:
- It must be written as clear instructions I can reuse directly.
- It must be specific: tone, format, length, audience, and “do/don’t” rules.
- It must be modular so I can plug in new tasks while keeping the same structure.
- Do not include apologies, disclaimers, or AI-sounding filler. Keep it professional, tight, and actionable.
Finally, after you give me the system prompt, summarize in one sentence what it is optimized for (example: “This system prompt is optimized to write concise, persuasive cold emails for B2B founders.”).
Let’s begin. Ask me: “What task would you like me to generate a system prompt for today?”
Quick Demo: How It Works
Let’s say you paste that into ChatGPT and tell it: “I want a blog introduction that feels punchy, uses short sentences, and hooks readers with a question.”
ChatGPT drafts something.
You say: “Shorter sentences. More curiosity. Lose the clichés.”
It rewrites. You push again. After 3–4 iterations, you get the perfect intro.
Now ask: “Write the system prompt that would have generated this final intro from the start.”
What you’ll get back is a reusable system prompt like:
“Always open with a curiosity-driven question. Use 1–2 sentence paragraphs. Keep it under 120 words. Write in an energetic, direct voice. Avoid generic openings like ‘In today’s world’ or ‘Since the dawn of time.’ Address one reader directly.”
That’s your asset.
Use it again and again.
Why This Matters
Prompts are the new IP.
In the near future, businesses won’t just own logos and websites.
They’ll own prompt libraries.
Their competitive advantage will come from finely tuned system prompts that capture their unique voice, processes, and decisions.
Want your brand voice locked in across every email? Build a system prompt.
Want financial analyses done in your style? Build a system prompt.
Want onboarding docs, SOPs, or product research without hallucinations? Yep—system prompt.
This isn’t about novelty. It’s about codifying your standards so the machine remembers them forever.
Most people will keep complaining that “AI outputs suck.”
They’ll keep rewriting.
They’ll keep thinking the tool is broken.
But it’s the system.
If you start building system prompts today, you’ll already be ahead of 99% of people fumbling around with one-off requests.
And in a world where speed and leverage matter more than ever, that’s the edge that compounds.
Thanks for reading!
Best,
Miroslav from The Zilahut
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