How-to content. Do you still make it?

Maybe you write blog posts that tell people how to do things step-by-step.

Or you make videos showing people how to use tools or fix things.

This kind of content used to be very popular. But now, things are changing. All thanks to AI.

Let's talk about why how-to content isn't as useful anymore, and what you can do instead.

Why How-To Content Isn't Working Like It Used To

In the past, people loved how-to content.

They wanted to learn new skills and find out how to do things better.

When the internet was new, even simple guides were very helpful. People would read long blog posts full of tips and tricks.

They would watch videos that showed them how to do things step-by-step.

But now, things are different.

There's so much how-to content out there.

AI writing tools like ChatGPT or Claude can make this kind of content very fast.

And most of these content people have seen the same tips and tricks often.

They're growing bored with them.

Also, it's easy to find information now.

You can now ask AI in your browser how to do almost anything online.

So just giving people information isn't special anymore.

If you want people to pay attention to your content, you need to do more than just tell them how to do things.

What You Can Do Instead

Instead of just telling people how to do things, try to change how they think about things.

This is called perspective-shifting content.

It's about helping people see things in a new way.

Ask Why, Not Just How

Instead of just telling people how to do something, explain why they should do it.

For example, if you're writing about how to exercise, don't just list different exercises.

Talk about why exercise is good for your body and mind. Help people understand why it's important, not just how to do it.

Challenge What People Think

Try to make people question what they already believe.

For example, if you're writing about healthy eating, you could talk about common myths about food.

Show people that some things they think are true might not be. This helps them learn new things and think differently.

Share Stories and Examples

This is a powerful method because people learn well from stories.

Instead of just giving instructions, tell stories about people who have done what you're talking about.

So, if you're writing about saving money, share stories of people who saved money and what they did with it. This helps people see how your advice works in real life.

Help People to Think

Ask questions in your content. Make people think about their own lives and experiences.

If you're writing about being more productive, ask readers to think about when they feel most productive.

What helps them get things done? This gets people more involved in what they're reading.

Offer New Ideas

Don't just repeat what everyone else is saying.

Try to offer new ideas or new ways of looking at things.

Imagine you are writing about using social media, then you could talk about new ways to use it that people might not have thought of before.

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Why This New Approach Is Better

This new way of making content is better for a few reasons:

• It Helps People Remember - When you help people think differently, they're more likely to remember what you've told them. They're not just learning facts, they're changing how they think. This sticks with them longer.

• It Makes You Stand Out - There's so much how-to content out there. By doing something different, you'll stand out. People will remember your content because it's not like everything else they've seen.

• It Helps People More - Just knowing how to do something doesn't always mean people will do it. By changing how they think, you're more likely to help people make real changes in their lives.

• It Keeps People Interested - How-to content can get boring after a while. But when you're always offering new ways of thinking, people stay interested. They want to keep coming back to see what new ideas you have.

• It Builds Trust - When you help people think in new ways, they start to trust you more. They see you as someone who really understands the topic, not just someone who can give instructions.

What to Do Now

If you make content, try to change how you do it.

Don't just tell people how to do things.

• Try to change how they think about things. Ask why things are important. Tell stories. Ask questions. Offer new ideas.

Remember, your goal is to help people.

By changing how they think, not just what they know, you can help them even more.

And you can stand out against generic AI-generated content.

It might take some practice to get used to this new way of making content. But it's worth it.

Your readers will learn more, remember more, and keep coming back for more.

Have a nice day,

Miroslav from The Zilahut